TEXAS: QUALITY INN → ASCEND FANTISUITES TRANSFORMATION.
Tyler, Texas — Quality Inn Transformation
A complete repositioning into the region’s first cinematic fantasy-themed hotel: Ascend FantiSuites
SECTION 2 — PROJECT OVERVIEW
Current Asset: Quality Inn, Tyler, Texas
Series:
Series B — Hospitality Repositioning
Transformation Goal:
Convert an underperforming, outdated franchise hotel into a premium, themed fantasy-suite hotel offering immersive experiences that currently have zero competition within a 200+ mile radius.
Target Guests:
Couples seeking romantic getaways
Locals seeking “mini-vacations”
Travelers wanting unique lodging
Birthdays, anniversaries, proposals
Cosplay, fantasy, fandom communities
Weekend escape travelers
East Texas residents seeking experiences without leaving home
Positioning Statement:
One-of-a-kind, cinematic luxury suites — without leaving your region or breaking your budget.
SECTION 3 — THE CURRENT PROPERTY (AS-IS CONDITIONS)
The existing Quality Inn suffers from:
Outdated rooms & hallways
Low ADR relative to comparable properties
Franchise fatigue
Inconsistent maintenance
Weak branding
Minimal online presence
Underutilized common spaces
Poor thematic identity
Occupancy is stable due to Tyler’s regional draw — but the REVPAR ceiling is extremely low because the property has no differentiating factor.
SECTION 4 — THE MARKET GAP (WHY THIS WORKS IN TYLER)
Key Market Findings (60-mile radius):
No themed hotels
No fantasy suites
No cinematic or experiential suites
Tyle’s lodging market is “functional,” not experiential
Local hotels compete almost entirely on price, not experience
Strong weekend traffic for:
First Monday Trade Days (Canton)
Local universities
Medical corridor
Lake activities and East Texas outdoor recreation
Conclusion:
Tyler has demand, traffic, and disposable income, but no experiential lodging options.
This creates a perfect FantiSuites launch market.
SECTION 5 — ASCEND FANTISUITES: THE EXPERIENCE
Brand Identity:
“Fantasy. Romance. Escape.”
Each room is designed like a movie set — immersive, dramatic, and highly photogenic.
Key Experience Components:
Cinematic lighting
Themed décor
Custom-built room architecture
Photo-worthy environments
Sound + sensory elements
Private hot tubs
LE effects
Props and sculptural elements
Premium bedding
Upscale lounges + lobby redesign
Curated guest experiences
Pricing Power:
Standard ADR in Tyler: $75–$115
Projected ADR for FantiSuites: $185–$350+ depending on suite type.
This is where the NOI upside comes from.
SECTION 6 — THEMES (ALL FROM PRIOR THREADS)
(This list will also appear in the Due Diligence Room and investor PDF.)
Fantasy & Mythology Suites
1. Enchanted Forest Suite
Glowing trees
Moss walls
Fairy lights
Indoor water feature
Magical ambient soundscape
2. Mermaid’s Lagoon Suite
Underwater illusions
Seashell hot tub
Blue shimmer lighting
3. Greek Temple of the Gods Suite
Marble columns
Golden accents
Olympus skyline murals
Thunder FX
4. Vampire’s Mansion Suite
Gothic décor
Velvet drapery
Candlelit ambiance
Deep crimson lighting
5. Ice Castle Suite
Crystalline structures
Frosted glass
Soft blue glow
Cold mist effects
6. Phoenix Chamber Suite
Orange ember lighting
Wing sculpture
Lava-textured floors
Sci-Fi & Futuristic Suite
Cyberpunk City Loft
Neon reflections, holograms, metallic edge
Space Explorer Command Center
Cockpit controls, LED star maps, propulsion FX
AI Smart Suite
Glass walls, reactive lighting, voice automation.
Galactic Princess Suite
Floating bed, celestial dioramas, soft pastels.
(More from all previous lists will be included in the full investor deck.)
Adventure, Medieval & Dungeon Suites
Dragon’s Lair
Medieval Throne Room
Knight’s Keep
Pirate’s Cove
Dungeon Romance Suite
Treasure Chamber
Nature, Earth & Elemental Suites
Tropical Rainforest
Amazon Canopy
Zen Waterfall Retreat
Storm Chamber
Sun Temple
Cloud Palace Suite (your earlier request)
Romance & Luxury Suites
Modern Love Suite
Crystal Palace Bath Suite
Infinity Mirror Suite
Red Velvet Romance Suite
Champagne Suite
SECTION 7 — HOTEL-WIDE RENOVATION PLAN
Exterior Upgrades:
Full repaint and resurfacing
LED lighting
New signage
Modern façade paneling
Parking lot improvements
Landscape & outdoor features
Interior Upgrades:
New flooring
Hallway redesign
Updated MEP systems
New HVAC
Renovated lobby
Redesigned check-in experience
Smarthotel integration (AI + PIN entry)
SECTION 8 — REVENUE MODEL
4 Revenue Streams:
Themed Suite Premiums
ADR +200% vs standard hotels.
Event Packages
Birthdays, anniversaries, proposals.
Membership Program
Monthly “Fantasy Pass” for locals.
In-Room Upsells
Romance packages, décor, flowers, chocolates, costumes.
SECTION 9 — OPERATIONAL ADVANTAGE VIA P3 VERTICALS
Metropolitan Services Alliance
Operational support + grounds + maintenance.
Hospitality management pipeline
Michelle Carrington (Hilton GM) & hospitality advisors.
Suriksha Bhula ( Holiday inn Express Owner. Quality inn, Tyler, Texas Manager
and P{3 Fund Chairman of the Board.
P3 Marketing & Design
Internal branding + media reduces soft costs.
This model increases NOI by lowering OPEX and boosting ADR.
SECTION 10 — FINANCIAL PROJECTIONS (HIGH LEVEL)
(Full pro forma in Due Diligence Room)
Pre-renovation ADR: ~$80
Post-renovation ADR: $185–$350
Occupancy target after stabilization: 68–82%
NOI growth forecast: Significant through theme premiums
SECTION 11 — WHY TYLER IS THE PERFECT LAUNCH MARKET
Strong regional draw
First-of-its-kind hotel in East Texas
Large local population craving unique experiences
Limited competition
Affordable acquisition + renovation costs
High operating-margin potential
This is the perfect market to prove the model, then replicate it across your 12-year expansion strategy.
SECTION 12 — CTA BLOCK
Explore the FantiSuites Concept in Detail
Request the Full FantiSuites Architectural Package
Schedule Your Investor Call
Access Renovation Estimates + Room Themes
