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PARK-HILL CENTER
REDEVELOPMENT PROJECT
DENVER, CO.
PROJECT OVERVIEW
Location:
Northeast Denver — Historic Park Hill Neighborhood
Current Owner:
Deloris & Thomas Wilson (founder’s aunt and uncle)
Fund Series:
Series A — Parkhill Redevelopment
Investment Thesis
Transform a legacy, underperforming strip center into a modern, community-focused, mixed-use development that anchors local commerce, preserves family wealth, and becomes a stable NOI-producing asset for decades.
Opportunity Zone:
The Parkhill Center sits within a designated Opportunity Zone, offering significant tax advantages for long-term investors.
SECTION 3 — HISTORICAL CONTEXT
The Parkhill Center is more than a building — it is part of the Prescott/Wilson family history and the cultural fabric of Northeast Denver. Once a bustling commercial corridor, Parkhill Center anchored local life with:
Family Dollar
Parkhill Liquor Store
Easy Way Cleaners
Barbershops
Laundromats
Gas stations
Restaurants
New Horizon Bar & Grill (still standing)
In 1993, this very center served as the birthplace of Anthony Prescott’s first business venture — a ticket sales and promotions company that evolved into the Rave Noor Entertainment brand, which brought national recording artists to the Denver Coliseum and other venues.
Parkhill was — and remains — a symbol of entrepreneurial possibility.
SECTION 4 — PROBLEM STATEMENT
Despite its history and prime location, the Parkhill Center today is:
Underutilized
Outdated in form and function
Architecturally obsolete
In need of structural updates
Not capturing modern tenant demand
Not producing the NOI the property is capable of
Community members still rely on the location — but the building no longer meets modern retail or mixed-use standards.
SECTION 5 — THE REDEVELOPMENT VISION
P3’s Plan: Rebuild Parkhill Into a Modern Mixed-Use Anchor
Core Redevelopment Objectives:
Restore the property as a neighborhood cornerstone
A safe, modern, and attractive commercial center.
Create new revenue streams through reconfigured spaces
Includes retail, service, food & beverage, office, and optional residential.
Honor the Wilson Family Legacy
Because this property has been family-owned for decades, the fund is structured to preserve multigenerational equity.
Increase NOI through design-forward improvements
Better tenants, higher rents, more foot traffic.
Leverage Opportunity Zone benefits
For both family ownership and investors.
SECTION 6 — DESIGN CONCEPTS
The Redeveloped Parkhill Center Will Feature:
A contemporary façade
Clean lines, modern materials, updated storefronts, LED lighting.
New awning systems
Matching metal-frame designs with color consistency.
Full parking lot resurfacing
New striping, concrete bumpers, landscaping islands.
Dumpster enclosure rebuild
(Based on your enclosure specifications: min 8 ft height, 10 ft depth, side clearances.)
Enhanced security + technology
Cameras, access systems, LED perimeter lighting.
Exterior signage
Brand-consistent with the P3 ecosystem.
Optional second-story residential or office space
Up to zoning and cost-benefit analysis.
Tenant mix designed for community needs:
Local restaurants
Hair & beauty
Medical offices
Youth services
Retail and service
Community nonprofit presence
The goal is to create a modern lifestyle center, not just a strip mall.
SECTION 7 — FINANCIAL OUTLOOK
Projected NOI (post-stabilization):
Based on current Denver lease rates (retail + office), Parkhill Center is projected to reach:
Stabilized NOI: To be finalized in Series A pro forma
Cap Rate (Exit): 6.0%–7.0%
Value upon stabilization: Substantial increase over current market baseline
Why NOI Grows Under This Plan:
New tenants → higher rents
Mixed-use elements → diversified income
Value-add redevelopment → stronger rent roll
Community engagement → more foot traffic
Zoning enhancements → added rentable area
SECTION 8 — FAMILY LEGACY PLAN
P3 integrates a unique Wilson Family Legacy Equity Model, including:
Passive Participation Scenario
Family retains 8% equity with no active involvement.
Active Participation Scenario
Family retains larger equity percentages, tied to decision-making and participation.
Heir Continuity Model
Allows heirs to receive income, governance rights, or guaranteed distributions from long-term NOI.
Dual Scenario Diagram (from your prior requests)
SECTION 9 — COMMUNITY IMPACT
The Parkhill redevelopment will deliver:
JOb creation
Property value uplift
Safer retail environment
Local business growth
Multi-generational wealth preservation
Modern amenities in an underserved stretch
A stronger physical identity for Park Hill
P3’s mission is to rebuild without displacement — keeping the community at the center of the design.
SECTION 10 — FUND INTEGRATION
Parkhill Center is the anchor asset of the P3 Asset Repositioning Fund because:
It is the founder’s origin story
It represents the fund’s philosophy: Revitalize → Reinvest → Reimagine
It creates early, stable, predictable NOI
It leverages Opportunity Zone advantages
It supports the entire fund’s growth into future phases
It strengthens investor confidence by grounding the portfolio in a real, legacy-rooted project
Series A investors benefit from both the asset-level upside and fund-level positioning.
SECTION 11 — CTA BLOCK
Explore the Parkhill Redevelopment Plan in Detail
Request the Parkhill Pro Forma
Review the Architectural Concepts
Schedule a Call With the Fund Manager









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